Senior Digital Marketing Executive at IndustryARC

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Role & Responsibilities

·        Work closely with marketing team and marketing technology resources to execute campaigns for generating traffic, Leads

·        Create and execute new and existing demand generation programs and tactics to drive leads that contribute to sales pipeline growth and revenue

·        Execute on inbound and outbound marketing campaigns targeting specific personas to increase awareness of IndustryARC and generate demand for key solution areas

·        Define goals and measure effectiveness of all demand generation activities/tactics, providing consistent reports outlining quantifiable results including the increase in marketing qualified leads, opportunities, pipeline, and revenue

·        Plan, execute, and manage webinars and weekly demos

·        Plan, manage, and improve nurture and drip email programs

·        Manage development of demand generation assets with content and product marketing teams

·        Manage some vendor and partner relationships and budget for third party programs

·        Oversee the launch of media campaigns by coordinating with marketing, Research and sales departments. This includes authoring said communication that is brief and informative

·        Provide a strategic communication and marketing lens to ensure problems are being tackled in the correct and efficient manner

·        Oversee the delivery and execution process to ensure effective team communication and collaboration

·        Develop relationships with cross-functional teams to partner on projects with multiple stakeholders

·        Digital marketing and email campaign experience required

·        Experience managing clients

·        Contribute ideas for improving marketing standards and processes by introducing new ideas and best practices

·        Plan and execute all web, SEO/SMO, marketing database, this includes email, social media and display advertising campaign

·        Identify trends and insights with recommendations to optimize spend and performance based on the insights

·        Monitor key web statistics and apply learnings to optimize campaigns

·        Monitor social media reports to identify opportunities to optimize activity

Desired Skills:

·        At least 4 years’ experience in digital Marketing

·        Should have been the catalyst in deriving the Marketing Strategies

·        Expertise in website analytics tools

·        Good knowledge of Search engine On page & Off Page Optimization Task.

·        Keyword Research on target markets

·        Good knowledge of Google Adwords, Adsense plaforms (prior usage experience is must)

·        Up-to-date with the latest trends and best practices in online marketing and measurement

·        An expert in specializing in Organic SEO and SMO

·        Maintains knowledge of the major search engine algorithm and ranking structure

·        Developing and optimizing meta tags & keywords

·        Developing SEO standards for usability of design and coding for the website

·        Ethical on-page and off-page SEO techniques to get high rankings in major search engines

·        SMO Activities: Participation in Social networking sites(Twitter,Facebook ,LinkedIn,Pinterest etc)

About IndustryARC:

IndustryARC is a global market research and consulting firm, which publishes business reports in Automotive, Chemicals, Consumer Product & Services, Electronics, Food & Beverages, Healthcare domains. Our reports are in-depth and high quality reports that can help decision makers frame better strategies for their business requirements. With more than 1,000+ clients including many Fortune 500 companies, Government organizations and Trade bodies, we are one of the fastest growing market intelligence firm globally.