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Location

Karimnagar, India

Salary

₹400,000 - ₹600,000 /year

Job Type

Full time

Date Posted

June 3rd, 2022

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Digital Marketing - Team Lead at IndustryARC

Location

Karimnagar, India

Salary

₹400,000 - ₹600,000 /year

Job Type

Full time

Date Posted

June 3rd, 2022

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Job Description

  • Work closely with marketing team and marketing technology resources to execute campaigns for generating traffic and leads.
  • Managing & training the marketing team regularly & keep a tap on all the channels such as Emails, Google, Facebook, SEO, Content Marketing etc. in terms of Traffic, Leads, Branding.
  • Manage analyst relations program, ensure regular engagement with key analysts and ensure coverage in relevant reports. 
  • Train and Motivate team members  to better utilize digital marketing channels to help achieve business objectives.
  • Devising strategies to drive online traffic to the company website.
  • Identify the assets to support digital campaigns such as infographics, videos, podcasts, email, etc.
  • Identify trending topics to base content.
  • Ensures that web strategy is implemented and guidelines are followed in all online initiatives and track results for the same. 
  • Generate daily, weekly & monthly reports covering all marketing activities. 
  • Act as a mentor for his team members and coordinate between the team and AVP at regular intervals and ensure the targets set by AVP are narrated clearly to the functional level.
  • Coordinate with AVP regularly about marketing strategies, goals and results.
  • Partner with advertising and media specialists to increase marketing results.
  • Ensure regular media coverage through press release, PR programs, articles etc.
  • Utilizing a range of techniques including paid search, SEO and PPC.
  • Evaluating competitor’s data & market conditions.
  • Review new technologies and keep the company at the forefront of developments in digital marketing.
  • Monitor key web statistics and apply learnings to optimize campaigns.
  • Monitor social media reports to identify opportunities to optimize activity.

 Desirable Skills 

  • Ability to work and deliver under pressure and within timelines.
  • Professional approach, Strong Communication skills, leadership and team handling.

Mandatory Skills

  • Strong SEO, SEM, PPC knowledge, and execution skills
  • High energy and go-getter attitude; comfortable working autonomously
  • Advanced knowledge of HTML and CSS required, enthusiastic about tapping the digital opportunity, strong project management skills.

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