- Work closely with marketing team and marketing technology resources to execute campaigns for generating traffic and leads.
- Managing & training the marketing team regularly & keep a tap on all the channels such as Emails, Google, Facebook, SEO, Content Marketing etc. in terms of Traffic, Leads, Branding.
- Manage analyst relations program, ensure regular engagement with key analysts and ensure coverage in relevant reports.
- Train and Motivate team members to better utilize digital marketing channels to help achieve business objectives.
- Devising strategies to drive online traffic to the company website.
- Identify the assets to support digital campaigns such as infographics, videos, podcasts, email, etc.
- Identify trending topics to base content.
- Ensures that web strategy is implemented and guidelines are followed in all online initiatives and track results for the same.
- Generate daily, weekly & monthly reports covering all marketing activities.
- Act as a mentor for his team members and coordinate between the team and AVP at regular intervals and ensure the targets set by AVP are narrated clearly to the functional level.
- Coordinate with AVP regularly about marketing strategies, goals and results.
- Partner with advertising and media specialists to increase marketing results.
- Ensure regular media coverage through press release, PR programs, articles etc.
- Utilizing a range of techniques including paid search, SEO and PPC.
- Evaluating competitor’s data & market conditions.
- Review new technologies and keep the company at the forefront of developments in digital marketing.
- Monitor key web statistics and apply learnings to optimize campaigns.
- Monitor social media reports to identify opportunities to optimize activity.
- Ability to work and deliver under pressure and within timelines.
- Professional approach, Strong Communication skills, leadership and team handling.
- Strong SEO, SEM, PPC knowledge, and execution skills
- High energy and go-getter attitude; comfortable working autonomously
- Advanced knowledge of HTML and CSS required, enthusiastic about tapping the digital opportunity, strong project management skills.